So following on from that, I thought for this post I would look at why I have fallen out of love with Facebook and why I don't really use it for 'networking' for my business! Said whilst listening for a sharp intake of breath from all the Social Media experts out there though ;)
Ok, my main problem is its functionality and the whole thing of pages, profiles, groups, events and all those other little icons down the side that the general user probably doesn't have a clue what to do with.
The whole issue of 'liking' pages is too long winded. Unless you know what you are looking for or have a link, I find it really difficult to search anything and if I want to check out my friends 'likes' it looks like this:
Hardly easy reading is it? Especially that last bit on the end 'and xxx more' who is really or has the time to go through that? I know I don't! Why they ever got rid of the panel down the left hand side of peoples profile's with their likes (and the company logos) I will never know.
I think that is another really important point, as a business you need brand awareness & that list hardly promotes you does it?! You are just in a list with everyone else!
Then my other major gripe is, that if you want to like a page to your own page, you have to go right to the bottom left hand side and then smuggled in there somewhere is 'add to my pages favourites' why not have a' like to my page' button next to the normal like button?!
So, from my business point of view, I just don't think it works. I could post as many lovely things as I want & have a brilliant page, but what is the point if no one sees it or shares it with others?
I am sure there will be Social Media experts who can tell me all the tricks I am missing with Facebook (and I would love to hear them, lol!) but from a users perspective it is not the easiest format to navigate & explore.
I must admit it is not my favourite network to post about business bits - it frustrates me how sometimes as a business page it doesn't notify you that someone has commented on your wall or tagged you in a post.
ReplyDeleteWaiting for your post on google plus next! lol
Now...that is a mystery to me still!
I'm new to facebook but have been a user of linkedIn for a good few years.
ReplyDeleteFacebook is a shambles, a complete mess! There is no logical pattern to the tools, buttons and layouts. It looks like someone's college project (oh hang on, I think it was!).
All I can really see it as is an enhanced version of the instant messenger mixed with a forum. A fun media tool, definitely not a business one (unless your business is fun).
Linkedin is quite the opposite. Logical layout of tools, buttons and screens and great social media business tools.
Whats more it sticks to that and doesn't try to be "fun".
I think its the business users of facebook that need to recognise this difference and treat facebook as a fun toy rather than a business tool.
Looking forward to the next blog Stacey. As with the previous comment, do Google+ for us!
Since joining twitter I only use facebook probably once a day even though my fb page is linked to twitter. I agree with everything you say!!
ReplyDelete